面向世界科技前沿,面向国家重大需求,面向国民经济主战场,率先实现科学技术跨越发展,率先建成国家创新人才高地,率先建成国家高水平科技智库,率先建设国际一流科研机构。

——中国科学院办院方针

首页 >  > 

彩票大赢家-首页

時間:2022-09-10 來源:本站 點擊:258次
【字体:

客源流失、订单减少、佣金降低 社区团购的未来在哪里?******

  

\

  王丽(左)将团购货品送到社区居民手中

  “等你晚上回来,我给你送去……”王丽挂掉几通电话后,将称斤分拣好的几袋耙耙柑放回绿色货箱中,拉着板车上已经配送过半的团购订单,匆匆往家里走去。为了保证果蔬生鲜的新鲜度,她要尽快将这些邻居暂时无法领取的货品,放回自家冰箱内储存。最近一段时间,社区团购逐渐降了温,客源流失、订单减少、佣金降低,王丽和同行们开始琢磨社区团购的未来……

  “做好一件事”

  从全职宝妈蜕变为社区团购KOL

  “70后”、全职宝妈、社区团购KOL,王丽身上有很多标签,“我现在更喜欢团长这个身份”。记者初见王丽,留着中长发的她气质温婉,干起活来却十分利索,从分拣货物、配送订单再到处理售后,她都游刃有余。

  KOL是营销学上的概念,一般指代关键意见领袖。在运营中,通常称那些知名度高、号召力强的用户为KOL。手上拥有着社区客群与团购资源的团长,就是群众身边最接地气的KOL,他们一头连着商超、电商、蔬菜基地等供应平台,一头连着老百姓家里的餐桌。

  2020年,王丽的小儿子考上高中后,闲不住的她便在朋友的鼓励下,做起了社区团购生意,她遇到的第一个棘手问题,就是建群拉人。“群里要满100人才能开团,我把家人朋友都拉进来充数,还不够。”王丽笑着告诉记者,为了拓客,她从平台上进了一批鲜花,拉着板车在小区内低价售卖,遇上买花的邻里,她就推荐对方加入团购群,花没卖完,群里就凑够了百人。

  有了顾客,如何拉动订单增长,成了考验王丽的第二关。除了在团购群里发红包与促销外,她还会自购产品,烹饪好后拍图分享至群中,或是在邻里取货时做试吃活动……久而久之,王丽发布的产品开始受欢迎起来,不少邻里养成了跟团下单的消费习惯。与传统电商不同的是,社区团购的核心人物是团长,组织接龙、核对需求、收分物资都由团长统一安排。一天24小时,王丽除了睡觉、配送外就是盯群,夜晚还在群里发布团购信息、处理团员需求,社区团长这份工作没有想象中那么轻松。

  和其他兼顾多个平台的团长不同,王丽只做一家平台的业务,“社区团购最重要的是品质的把控,虽然承接多个平台佣金有所上涨,但并不是长久之计,由于每个平台的送货时间不一样、产品售后标准也不一样,一个人根本忙不过来,所以我就只做一个,这样好把关接货、分拣与配送的每一环,事事为客户着想。”正是王丽的贴心服务,留住了许多客户,她的月佣金也从起初的几百元增至3000余元。

  2021年年底,突如其来的疫情,再一次把社区团购推上了风口。王丽运营的微信群人数从360余人跨越式增长至500人,果蔬生鲜、乳制品等开团瞬间就“售罄”,日均订单量翻倍飙升。“疫情期间,货品运送、储存与抵达小区后组织邻里领取都比较困难,一到货就要站在冷风中三四个小时等大家取货,偶尔也会觉得累,但是我如果不做了,大家的生活保障就少了一个便捷的渠道。”王丽回忆道,幸好小区内有几位老顾客,主动协助她核对订单,经过多次“并肩作战”,大家渐渐处成了朋友。

  2022年,是王丽当团长的第三个年头。人们的生活恢复正常,团购群内部分顾客默默退出,订单量恢复如从前。面对逐渐降温的社区团购行业,王丽准备前往西安与周边城市的田间地头,挖掘一批既有特色又实惠的产地直采商品,继续为社区团购群吸粉。于她而言,不论赚多赚少,“团”不能停。

  “试错中成长”

  大型商超“到店+到家”两条腿走路

  随着社交电商崛起,群众消费习惯改变,众多大型超市都在变革中谋求转型,纷纷布局社区团购市场,“到店+到家”两条腿走路成了不可阻挡的趋势。社区团购的运营模式更像是电商和实体超市的一个结合体,消费者百忙之中只需要动动手指在团购群内下单,就可以在距离自家仅百米的网点提货。

  作为深耕西安市场20多年的商超龙头企业——华润万家,早在2019年就推出了“万家优鲜GO”。起初,华润万家也是依托“团长”,将商品分销至各个社区之中。“为了在这个新兴的下沉市场占据先机,我们不仅每笔订单要支付给团长10%的佣金,还要满足他们各式各样的需求,如提供冰柜、塑料袋、货箱等。”华润万家陕西公司大卖场营销部渠道业务负责人郭振伟告诉记者,一个团长往往身兼数个平台,佣金高的产品才会得到他们的青睐。虽然这种模式下招募团长可以广撒网,但需要很长时间去培养客群,同时需要与其他平台竞争团长,并且很难保证自家团长的忠诚度。

  2020年,看到这一模式的弊端后,华润万家社区团购板块开始“去团长化”,先后推出“拼团购”与“全员带货”业务,以企业工作人员布局社区零售市场,开启了自营模式。记者了解到,“拼团购”是依托门店三公里内商圈的顾客微信群,把实体消费顾客引流至拼团小程序,由维护人员每天在群内固定发布含有天气预报、促销活动等信息,将超市已有的商品体系通过社区团购渠道售卖。“全员带货”则是将原先给团长的佣金让利至企业员工,员工把“万家App”上的商品链接分享至朋友圈,当消费者成功下单后,员工将获得产品利润的30%作为奖励。

  随着模式的改变,不仅激发了企业内部员工的工作激情,更盘活了大型商超的客户资源,华润万家社区团购业务逐渐有了起色。2020年,华润万家共组建1842个企业微信群,覆盖顾客超30万人,店均4300人以上,每月订单量达2万笔,客单金额平均为60元左右。

  “疫情宅在家,居民们对食材和日化用品的需求增多,我们每天早上开始接单,到中午12点截止,根据企业微信群内居民接龙留言的内容,各门店员工进行记录、配货、分拣、打包、配送等一系列工作,有些员工凌晨1点多仍在送货的路上……社区团购也在这一特殊时期,迅速成为群众新的消费习惯。”郭振伟回忆说,由于疫情防控车辆运力有限,参与配送的员工将自行车前后挂满市民线上下单的生活物资,骑着自行车配送到指定地点,配送较远地方的员工不计报酬,主动申请用自己的私家车为市民运送物资。

  正是风雨无阻为市民一蔬一饭奔波,华润万家社区团购业务实现“几何式增长”。2021年至2022年,华润万家社区团购实现同比增长10倍以上,社区团购份额占比陕西华润万家2%。尽管企查查数据显示,目前西安在业续存的社区团购电商企业共69家,近三年相关企业注册量呈下滑趋势,但竞争对手的离场,并未动摇华润万家做优社区团购的决心。

  “我们一直是在试错中成长,当下社区团购想要走得更远,就要解决物流配送成本高与培育忠诚顾客群体难的问题。”郭振伟说,社区团购本质与会员店模式类似,兼职做批发和零售,只不过针对的客群不同,社区团购针对下沉市场,会员店则针对中产阶级,会员店运作的核心就是打造精选的商品,打磨供应链合作等环节,最终实现营收,“未来我认为仍是产品为王,根据主力顾客的需求挖掘更多优质的单品,利用社区驻点销售的便利性,实现真正意义上的拼团到家模式”。

  “打造差异化”

  社区团购带有邻里温度的流量入口

  在移动社交蓬勃发展、媒体流量价值不断凸显的当下,传统电商增速逐渐放缓,社交化电商创新“人—货—场”三者连接的社区团购新模式,吸引了众多互联网巨头入局。一时间,急速的扩张缺少了对信息、产品和质量的严格把控,社区团购平台在大范围占据市场的过程中出现了良莠不齐的情况。

  陕西诺可可网络信息公司CEO张鹏翔认为,社区团购行业正在洗牌,企业趋于规范化发展,进入有序竞争。目前,社区团购赛道仍以比拼用户量、供应链、仓储物流、资本投入等各种资源的综合能力为主。告别了价格战后,想要在生鲜电商、各类零售业态和线下卖场等巨头林立的市场中分一杯羹,社区团购企业要从精细化运营、打造差异化两方面着手,才能吸引更多新用户、留住老用户。

  这意味着,平台与团长都要深耕当地特色消费需求的同时,提供具有文化差异性、能激发用户兴趣的新奇产品;紧扣社区团购具有高频、复购等流量特点,放大购物过程的社交与娱乐功能,将社区团购用户只是被动的接受平台产生的营销内容,转变为鼓励用户主动输出内容,在团购群内发布购物体验、做菜视频、好物分享等贴近生活的内容,满足用户对交流沟通和信息资讯的需求,同时促使用户参与口碑传播。精细化运营方面则要提升供应链、品控、物流和履约等关键环节的服务质量,对平台入驻店家及销售商品进行严格审核,加强电子商务诚信建设。

  “社区团购是一种以邻里、熟人关系为纽带,围绕社交工具进行客户运营,采用‘预售+次日达+自提’的方式,依托真实社区居民的本地化、区域化、小众化、网络化的团购消费模式。”张鹏翔强调,与传统电商相比,社区团购是有着邻里温度的流量入口,以人际关系链为基础,不论是以团长为主导,还是平台自营的运营模式,都需要为邻里建立起质高价优的口碑货源,维系起彼此的尊重与信任,从而培育起一批忠诚度与复购率双高的客群。

  未来,社区团购平台想要找到新的盈利点,还需要优化供应链和物流体系,压缩商品到用户手中“最后一公里”的成本。张鹏翔建议,平台与本土供应商建立稳固的合作关系,从当地优质生产基地进行规模化采购,节约采购成本和物流成本。同时,推进智慧物流系统与供应链的协同化,精准制订采购计划、优化配送路径,利用自动识别技术从源头把控食品安全、利用云计算分析用户消费特点,实现精准营销。

  归根结底,社区团购想要走得更长远,持续稳定地向消费者提供高质量、高性价比、多样化的产品才是制胜之道。

  文/图 记者 郭沛然



来源:西安晚报

编辑:张佳萌

Verstappen holds off Hamilton to win F1 US GP******

By F1 correspondent Michael Butterworth

BEIJING, Oct. 25 (Xinhua) -- Red Bull's Max Verstappen extended his lead in the 2021 Formula One World Championship by holding off Lewis Hamilton to win an absorbing United States Grand Prix at Austin on Sunday.

In yet another captivating duel between the title contenders that went all the way to the final lap, Verstappen withstood heavy pressure from a charging Hamilton on fresher tyres to claim his first victory in the USA.

Starting from pole position, Verstappen lost out to Hamilton at the start, but retook the lead by pitting three laps before the Mercedes driver and taking advantage of his fresher rubber to pump in faster lap times.

The high degree of tyre wear at the Circuit of the Americas meant that two pit stops were the order of the day, but while Verstappen made his second stop on lap 29, Hamilton stayed out until lap 37 before pitting again, eventually emerging 12.5 seconds behind the Dutchman.

With his tyres eight laps younger than Verstappen's, Hamilton rapidly closed on the Red Bull and had the gap down to 2.6 seconds by lap 47, as Verstappen struggled to carve his way cleanly through the backmarkers.

But just when it seemed inevitable that Hamilton would catch and pass Verstappen, the Briton began to lose momentum in the turbulent air thrown up by the rear of the Red Bull, and Verstappen just managed to eke out his tyre life enough to keep the Mercedes out of DRS range and take a brilliantly composed win.

"Of course we lost out at the start so we had to try and do something else," said Verstappen afterwards. "The tyre wear is quite high around this track, we went aggressive and I was not sure it was going to work but the last few laps were fun. A bit sideways through the high-speed corners but super happy to hang on [to win]."

Verstappen's teammate Sergio Perez survived a malfunctioning drinks bottle to round out the podium places in third place. Ferrari's Charles Leclerc took a fine fourth, ahead of the McLaren of Daniel Ricciardo. Hamilton's teammate Valtteri Bottas finished sixth after taking a grid penalty for an engine change, with Leclerc's teammate Sainz in seventh.

Ricciardo's teammate Lando Norris took eighth ahead of AlphaTauri's Yuki Tsunoda, and the Aston Martin of Sebastian Vettel rounded out the top ten.

Verstappen's eighth win of the season puts him on 287.5 points, 12 ahead of Hamilton with five races to go. Bottas remains third with 185 points.

In the constructors' standings, Mercedes still lead with 460.5 points, but Red Bull have closed up and now have 437.5 points. McLaren are third with 254.

The next round of the 2021 F1 World Championship is next weekend's Mexico City Grand Prix. Enditem

【彩票大赢家-首页👉👉十年信誉大平台,点击进入👉👉 打造国内最专业最具信赖的彩票平台,为您提供彩票大赢家-首页用户登录全网最精准计划软件,APP下载登陆,强大的竞彩网上推荐!!】

Across China: Chinese cultural elements seep into sci******

CHONGQING, Oct. 27 (Xinhua) -- Chinese sci-fi productions are gaining ground on the world stage with Chinese philosophy and aesthetics finding increasing presence in sci-fi novels, movies, animations and video games.

A new novel by the Hugo Award winner Hao Jingfang, which was released at the recent 2021 Children's Science Fiction Conference in southwest China's Chongqing Municipality, incorporates Chinese cultural elements and history into sci-fi narratives.

"The new book embodies wuxia ("martial heroes") and ranger spirits," Hao said, adding she hopes to explore a sci-fi style with Chinese features and hero characters in her creations.

China's sci-fi industry was brought under the international spotlight when the renowned Liu Cixin won the Hugo Award in 2015 for his bestseller "The Three-Body Problem," the first part of the sci-fi epic "The Three-Body Trilogy."

"Sci-fi transcends boundaries. It is the literature genre that resonates the most among people from different countries and cultural backgrounds," Liu said.

"The Three-Body Trilogy" has been published in some 26 languages.

In recent years, Chinese sci-fi has been developing on a fast track. The total output of the industry stood at 65.87 billion yuan (about 10.32 billion U.S. dollars) in 2019, according to an industry report released in 2020.

"As China gains more global attention, the development of Chinese sci-fi has been brought into focus," said Wu Yan, director of the Research Center for Science and Human Imagination at the Southern University of Science and Technology.

SFRA Review, a publication of the U.S.-based Science Fiction Research Association, published research in two issues in 2020 and 2021, to study Chinese sci-fi literature.

Among other sci-fi products, games registered a stellar performance, the report said. In the first half of 2020, the output value of the sector topped 22 billion yuan.

"We are working with sci-fi writers to blend fantasies about the future into the games' worldview and art design," said Guo Zhi, a game producer at TiMi J3 Studio.

Guo said many elements of the studio's games originated in Chinese sci-fi productions, and he expected Chinese sci-fi to boom in the global market with games as a carrier. Enditem

Irish president tests positive for COVID******

Irish President Michael D. Higgins and his wife Sabina Higgins have tested positive for COVID-19, said a statement from the Presidency of Ireland on Friday.

The statement said that both President and his wife displayed mild COVID-19 symptoms on Friday morning and have taken antigen tests which turned out positive.

They will be isolating for the next seven days, said the statement, adding that the president, while isolating, is continuing to work from home.

两岸媒体访荆楚 点赞江水清、乡村兴

1.痴迷玉石的司法局原局长,忏悔书曝光!还有这三只老虎栽在“雅贿”上

2.赵乐际出席全国纪检监察系统表彰大会并讲话

3.檀健次金世佳主演《猎罪图鉴》官宣同名音乐剧

4.北漂职校生电影梦:放弃小镇网吧管理员工作,认真搞艺术

© 1996 - 彩票大赢家-首页 版权所有 xxxxx

地址:

电话:(总机)

编辑部邮箱:

秒速飞艇官网登录网址-秒速飞艇官网手机网址-爱乐彩票-安全购彩-一定牛彩票网-Lee【天天】-九度彩票app_九度彩票app下载-专业版-期期中-期期中app-国丰彩票官网-购彩大厅-手机购彩(中心)有限公司-乐购彩-首页-中财彩票App下载-神彩争霸下载旧版_首页-01彩票-官网-光大彩票登录平台-彩娃彩票_首页_彩娃彩票官网-澳洲幸运10官网|APP下载-财富彩票-官网-传奇彩票 购彩大厅
蔚来二季度营收首次突百亿 称下半年交付强劲增长| 67岁李琦北京独栋小院养老,不拉上衣袒露肚皮| 首都机场海关连续查获违规出口危险化学品| 印度首次成功试射陆军版中程地对空弹道导弹| 梅德韦杰夫点赞,“西方还是有正常人的”| 热爱是什么? 什么样的女孩会发光| C罗:这些年感受到女王对英国人民的重要性,我的心与王室同在| 5区近期本土感染者,出行轨迹一图速览| 海淀判定密接244人 中秋国庆疫情防控政策发布| 伦敦桥倒塌!回顾英女王一生:近一个世纪的历史书| 尴尬!海湖庄园机密核文件被爆涉法国总统马克龙| 疫情期间突遭强震怎么正确避险?专家解读| 中国大学最赚钱的专业,文科生看哭了| 经济日报:农民参缴公积金意义不容小觑| 莱昂纳多感情受挫!被曝遭超模吉吉·哈迪德拒绝| 易烊千玺风波后露面宣传电影,一身黑衣脸颊凹陷| 男篮欧洲杯16强产生 淘汰赛对阵出炉| 美国过去一周新增病例超45万 疫情下超30%美国人失亲友|